Since its inception, Seaweb has successfully utilized the power of strategic communications to affect change for the good of the environment. SeaWeb’s leadership has also used this effective social marketing model – with an emphasis on focus group testing and polling, analysis of related scientific data, tailored messaging and creative tactics for sharing information – to affect change in other areas. These new ventures are described below.

Communications Training & Strategic Consulting Services – SeaWeb designs and runs tailor-made programs to help institutions enhance their overall effectiveness and increase traction with key audiences. For more information, please contact Nancy Baron.

FoundationWorks – An alliance of communication experts with a mission to accelerate social change by partnering with foundations and their grantees to ensure more effective use of philanthropic resources. For more information, visit their website.

The Philanthropic Awareness Initiative–An exploratory effort to discern how philanthropy — specifically the foundation world — is valued in society today. Building on SeaWeb's social marketing model and strategic communications principles, this initiative will contribute to the knowledge base about philanthropy and reach and inform leaders from all sectors of society about the nature and value of the foundation world. For more information, contact Hollis Hope.