Our Mission

SeaWeb is a communications-based nonprofit organization that uses social marketing techniques to advance ocean conservation. By raising public awareness, advancing science-based solutions and mobilizing decision-makers around ocean conservation, we are leading voices for a healthy ocean.

Our Programs

SeaWeb’s programs combine science, communications and policy expertise to recruit and amplify leading voices for ocean conservation. Our work is grounded in first-rate scientific research and data collection, and we use our strategic communications skills to translate this information into understandable and relevant initiatives. This approach to conditioning the climate for ocean conservation results in both changed behaviors and strong ocean policy.

What we Believe

Our work is based on the following core beliefs:

  1. The ocean plays a critical role in our everyday life and in the future of our planet.
  2. The ocean affects us all, and what we do affects the ocean.
  3. The ocean’s resources are finite and must be preserved to support human life.

Guiding Principles

The following guiding principles unite all of our programs and efforts:

  1. Science-based
    SeaWeb’s approach is grounded in high-quality ocean research, providing decision makers with the most accurate, credible information to advance ocean conservation.
  2. Communications-driven
    SeaWeb uses its communications expertise to translate social science research and policy recommendations into understandable, actionable initiatives that raise awareness of ocean issues and catalyze positive change.
  3. Independent
    SeaWeb is not affiliated with a political party, interest group or business. We are a uniquely independent resource for ocean information, policies and industry practices.
  4. Integrated
    SeaWeb unites leaders across sectors of society and leverages the power of markets, science and policy to promote a healthy ocean.
  5. Geographically oriented
    Our programs are focused in regions with the greatest need for ocean conservation and where we will have the strongest impact.

Vision

We envision a world where all people act on the belief that a healthy ocean is vital to human life and essential to a sustainable future.

How We Make a Difference

At SeaWeb, we believe that five core competencies distinguish our work and set us apart from others.

  1. Building communications capacity
    We provide scientists, NGOs, policymakers, businesses and philanthropists with strategic communications skills that enable them to help create a global culture of ocean conservation.
  2. Identifying needs and marketing solutions
    We educate and mobilize leaders in policy, science, business, nonprofits and philanthropy around common sense solutions for a healthy ocean.
  3. Sharing knowledge and issue expertise
    We share science-based information on ocean conservation with journalists, policymakers, industry leaders and consumers to raise awareness of ocean issues and promote informed ocean policies and industry practices.
  4. Emblematic campaigns
    We work on campaigns that are emblematic of large-scale ocean conservation issues and that build global support for marine protection efforts overall.
  5. Amplifying leading voices
    Working behind the scenes, we promote the issues – not the institutions – that lead to strong ocean conservation policies.

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